陳星妤5/19 22:49

未填公司未填職務21-25歲

影視行銷實習注重的學生特質?

您好!我是目前就讀於台師大圖文傳播學系大三的學生,因對影視娛樂文化有興趣,希望未來能進入相關產業工作,因此積極尋找實習機會。
我大一暑假時於凱渥公司擔任社群小編,主要進行課程招生的行銷策劃;大二暑假時於三立品牌行銷部實習,主要進行電視劇的行銷企劃。在這兩次的經驗中讓我對影視行銷有初步的了解,也累積了實戰經驗與技能,希望未來能有機會繼續在影視行銷的領域深耕。
在網站上得知您是資深的電視台行銷副理,希望有機會能得到您的指教,非常感謝您撥空閱讀我的信件!

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回答 2

很高興看到有人對我們的產業展現熱誠,講指教不敢,可以分享一些經驗給您參考
社群運營的功力累積是不可避免的,同時也是入門基本功
雖因現在演算法的不透明讓經營社群加倍艱辛,但目前也沒有其他平台可超越現有的社群平台,加上他是最低成本的行銷方式
社群運營向外延伸的職能非常廣泛:文字功力、梗圖創意、短影音概念、數位廣告概念、排程邏輯、後臺數據觀察與分析,平台粉絲輪廓掌握.....都需要一點一滴累積並且於實戰中練功
除此之外需大量熟悉影視作品,掌握現在的市場脈動與討論風向,妳才能在一進入公司端立刻成為即戰力(因為妳知道大家在說甚麼,用甚麼語言)
先簡單分享這些,消化看看,希望對您有幫助,加油

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Though you are an editor intern of the social media of Catwalk, I guessed you are looking for a career in media marketing industry.
Becoming a marketer typically involves several steps. Here's a general guide for a female student interested in pursuing a marketing career.

1. Research the industry: Start by studying the industry. Learn about the fashion people network. Focus only a narrow segment of fashion clients. Concentrate and study your clients.

2. Understand the Requirements: Typically, for reat-ime promoters, agencies look for outstanding figures, while commercial marketers may have more flexibility in terms of products experts.

3. Take Care of Yourself: Maintain a healthy lifestyle by eating well, exercising regularly, and taking care of your appearance. Good grooming is essential.

4. Build Your reputation: As a young student, you can start by participating an intern in an agency. Self educate yourself to gain more versatility.

5. Location: Gain exposure and experience. Keep an eye out for events. These events are often held by modeling agencies, fashion brands, or talent scouts. Smart choose the platform.

6. Training: Reasonable investment in workshops can help you learn about posing and runway walking. Build a sensitive perception of fashion trends.

7. Create the content of your resume: A marketable resume includes your best photos and your facts. You may know how to be a contacting window for clients. To participate the training of the airlines cabin crew application may be a good way to know how to serve high valued clients.

8. Network: Networking is crucial in the fashion industry. Filter out the non related contacts. Attend fashion events where you can meet professionals in the field.

Remember, the fashion industry can be competitive and demanding. Be patient and persistent.

Good Lucks

**我不是電視台工作人員,而是海外工廠。

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